What Don Draper Teaches Us About Legal Technology
Just as ad technology revolutionized advertising, legal technology will revolutionize legal.
In this opinion article for Enterprise Viewpoint, Catylex co-founder David Rosen and CPO Jamie Wodetzki argue that just as ad technology revolutionized advertising, legal technology will revolutionize legal.
A wave of disruptive forces is starting to break over legal: better technology, de-regulation, and more innovative ALSPs or “law companies”. As a result, the legal industry is gaining access to an explosion of high-quality, low-cost data. We’re entering an era of big legal data that will change the legal market in dramatic ways. Legal is about to have its digital advertising moment.
First, there will be much less guesswork, and the lawyers of the world will be more productive.
Second, there will be more affordable, automated, self-service offerings.
Third, by combining legal data with other business data streams, we will have insights we never previously imagined and make smarter decisions accordingly.
Fourth, legal spend will be linked to measurable outcomes, with industry benchmarks, and will be targeted to deliver bigger bang for every buck.
Finally, it’s very likely the legal market will get bigger, not smaller, thanks to these tech and data innovations.
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